From Frustration to Flow: How I Fell in Love with Web Design (Thanks to HighLevel)

I never considered myself a “web designer.” Not really.

Sure, I’ve designed websites before — mostly out of necessity. I used paid builders, Weebly for my personal business site and Mailchimp’s free landing pages to help run conference websites for an association I was part of. It got the job done. But honestly? It always felt clunky, limited, and... boring.

As a creative first, I often had a visual concept in my head that I just couldn’t bring to life. The templates were too restrictive, the customization options too minimal, and the whole process felt like I was forcing a square peg into a round hole. I wasn’t excited — I was just trying to make something functional.

That all changed this year when I joined Make Me An Offer.

For the first time, I had the chance to explore HighLevel’s website builder, and wow — it flipped the switch for me. It felt like moving from finger-painting with oven mitts to having an actual brush and canvas.

The Aha Moment: Hello, CSS

I’ll never forget the first time I played with CSS customizations inside HighLevel. I wanted to change a button to match a gradient in my brand palette — and I did it. Then I added a hover effect. Suddenly, I was designing interactive elements that felt smooth, professional, and genuinely fun to make.

That was a moment I had never experienced with platforms like Weebly or Mailchimp. With those, I had always been stuck in the confines of the template. But here, I was creating. I was shaping something that not only functioned well but looked and felt like the brand I was building it for.

And I realized — I love this. Like, genuinely love it.
Web design is now one of my favourite parts of what I do.

Why Design Details Matter More Than Ever

One of the biggest shifts for me has been understanding that websites aren’t just static brochures or booking pages. They’re digital storefronts, customer journeys, and brand experiences all rolled into one.

When I can customize a website to reflect a brand’s true identity — not just with colors and fonts, but with layout, tone, flow, and interactive elements — it makes a real impact. It helps small and mid-sized businesses stand out from the crowd, especially in a sea of generic-looking sites that all feel the same.

Design isn’t just aesthetic — it’s communication. It’s storytelling. And HighLevel gives me the tools to tell those stories more vividly.

Function + Flexibility for the Real World

One of the other things I really value about HighLevel is how empowering it is for our clients.

Unlike platforms that require advanced coding knowledge (like WordPress) or are difficult to modify without full developer access, HighLevel offers clients the ability to easily update their own sites. That’s a game-changer.

Need to update a price list? Add a popup about a temporary closure? Swap out a seasonal image or announcement? You can do it yourself — fast.

Let’s say you’re a small farm that allows customers to come pick produce. One morning, the weather ruins the crop and you need to alert visitors. In older platforms, you might have had to wait hours or days for someone else to post that for you. With HighLevel? You can do it yourself in under 2 minutes.

That kind of agility is everything for small businesses.

It’s More Than a Website — It’s a Business Engine

And then there’s the part that really sets it apart — the fact that the website isn’t isolated. It’s connected to a CRM. To email marketing. To automation. To lead scoring. To nurturing flows.

We’re now designing end-to-end systems where someone might register for a summer volleyball camp on your site — and then get automatically tagged, added to a segmented list, and receive personalized offers for fall, winter, and March Break programs based on their interest.

No cold marketing. No spammy ads. Just smart, relevant follow-ups — all because the website is part of a bigger ecosystem.

So, Here’s the Truth

I never thought I’d be someone who loved web design.
But now? I can’t get enough of it.

HighLevel changed the game for me — not just as a tool, but as a creative outlet, a business solution, and a way to help other entrepreneurs bring their brands to life.

If you’ve ever felt boxed in by "easy" website builders that weren’t really built for today’s business needs — I’ve been there. But trust me: it doesn’t have to be that way.

Because once you find the right platform, web design stops being a chore — and becomes a joy.

Ready to Bring Your Website to Life?

If your website feels stagnant, clunky, or just isn’t working as hard as you are — you’re not alone. Maybe you’re tired of waiting on IT for simple updates. Or maybe your site just doesn’t reflect who you really are and what you want to say.

At Make Me An Offer, we help small and mid-sized businesses transform generic, frustrating websites into dynamic, flexible, lead-generating machines — sites that look like you, sound like you, and grow with you.

If you’re ready for a website that brings your voice and business to a higher level, reach out to us today — and let’s build something better, together.